| FRED MELLO is a fast growing
Italian brand dedicated to a
male consumer aged 20-35,
although it's extremely
appreciated also by a younger
target and by a more adult
consumer who cares about
quality besides caring about
style.
Born in summer 2006 with a
collection mainly of
sweatshirts, t-shirts and
sweaters, the brand reached
since the very beginning the
most qualified Italian stores,
becoming in just three seasons
one of the most appealing
mens brand. Nowadays the
collection includes sweaters,
jackets and shirts, plus a
wide range of bottoms, such as
cargos and jeans, in addition
to accessories such as belts,
caps, hats and scarves.The
group of stylists who is
working on the next season
collection is aiming at
creating a fascinating offer,
for a casual but also elegant
style caring about details,
washes and finishings. |
